Affected by the Covid pandemic, how the training industry is getting back on track

Missed a lecture in your coaching class? Check out the recorded version online. Don’t have a popularly sought-after trainer giant in your city? You can log in to its electronic version and take classes online. Thanks to the digital intervention led by the Covid-19 pandemic in the education sector, the allied coaching industry has also seen a huge change.

While it has led to more opportunities for some, many are struggling to survive the increased competition from online or digital platforms that have grown up during the pandemic.

Providing digital interfaces alongside conventional offline teaching mode has become a compulsion for most of them, but for some the struggle means a longer wait to return to pre-pandemic numbers.

This difficulty

According to many in the industry, while about 70 percent of students have returned to the conventional offline system, others have also found more convenient and cost-effective ways online. “If I am charging Rs 5,000 per subject in the conventional offline mode, there are online platforms where a student can opt for master classes in all subjects for the same amount or a little more. In some cases, students have become accustomed to the personalized approach where they like to watch lectures from different tutors from different coaching institutes,” said Santosh Waskar, president, Maharashtra Class Owners Association (MCOA) .

According to the coaching classes, credit goes to several YouTube teachers, there is a sizeable group of students (about 10 percent of the pre-Covid-19 student population) who are still drifting away of the usual coaching classes.

“These are the two categories: the ultra-smart, for whom referring to an online lecture is enough to understand the concept and lead to self-study; and the ultra-lazy, students who are no longer interested in going through the extra routine of a coaching class after learning about the online platforms available as it is convenient,” according to Narendra Bambwani of the popular Reliable Classes, who is also a former vice president of MCOA.

Explaining how the coaching industry has been slowly adapting to new ways of thriving, Bambwani said, “The cost of investment has increased with the digital compulsion, but there is no room to increase the fee structure, in because of the already reduced number of students. Many burdened by financial problems, in the midst of the pandemic.” The situation has understandably led to a reduction in the tangible infrastructure of coaching classes.

Manoj Jariwala, Business Development, JK Shah Classes, said, “Coaching classes that were running out of rented premises have disappeared. While many small players have had to reduce the number of classrooms or offices among them all.” .

A new mandate

In coaching institutes, nowadays there are smart boards, projectors and interactive classes that complement the teaching style.

Hybrid classes, online note sharing, and recorded lectures have become the new normal alongside conventional classroom instruction. According to Bambwani, “it is now impossible to conduct coaching classes without proper digitalisation”.

“There are different digital modes like mobile apps, learning systems and YouTube videos among others that have been developed for all students,” MCOA president Waskar said.

The coaching institutes sought after for the preparation of examinations like Joint admission Exam (JEE) and others have been making their digital presence visible. “Thanks to our e-school format, students from areas where we don’t even have a center can subscribe to our services,” said Mohit Sardana, director and in-charge of FIITJEE (Mumbai chapter).

The way to succeed

Another popular JEE coaching, IITians PACE, which has also started an online division, said it has received an overwhelming response this year.

“With an online division, we’ve had an overwhelming response this year: to our brick-and-mortar mode. Parents want results that are possible through the conventional mode of learning. Technology, however, will remain a supplemental tool,” said Praveen Tyagi, Director and Founder of IITians PACE.

While technology is widely used today to ensure convenience, Sardana noted, “It’s harder to make sure all students are taking notes, staying focused, and not being judgmental, deciding which teacher in line subscribe to it”.

Leave a Comment

+1 631-259-7728
WhatsApp chat +1 631-259-7728